How often should I do a CRO audit?

Every 6 months for most stores, or immediately if you notice a sudden drop in conversion rates. High-traffic stores might benefit from quarterly audits.

Can I do a CRO audit myself or should I hire someone?

DIY works for stores under $50k/month revenue. Above that, consider hiring pros. The ROI usually justifies the cost. A good CRO specialist pays for themselves within 60-90 days.

What's a good conversion rate for eCommerce?

Industry average is 2.35%, but "good" depends on your niche. Fashion averages 1.3%, while food & beverage hits 4.2%. Focus on improving YOUR rate, not hitting arbitrary benchmarks.

How long does it take to see results from CRO changes?

Quick wins (like adding guest checkout) can show results within days. Major changes typically need 2-4 weeks to generate enough data for accurate measurement.

What tools do I need for a basic CRO audit?

Start with free tools: Google Analytics 4, Google PageSpeed Insights, and Microsoft Clarity. As you grow, consider paid tools like Hotjar for deeper insights.

How do I prioritize which issues to fix first?

Focus on high-impact, low-effort changes first. Fix technical issues (speed, mobile) before design changes. Always start with pages that get the most traffic.