Brand Resources and Guidelines

Welcome to FluentCart’s Brand Resource Hub. This page provides guidelines, logos, and assets to ensure consistent and professional representation of the FluentCart brand.

Download The Brand Assets

By downloading or using FluentCart’s brand assets, you agree to comply with our Trademark Usage Guidelines.
⚠️ Important: Unauthorized use or violation of these guidelines may result in revocation of your license to use FluentCart’s branding materials.
For questions, please contact [email protected]

FluentCart

Logo Usage

Our primary logo combines our brandmark, the Cartee Stripe, with our wordmark. Wherever possible, we aim to use the primary logo in full color. Please note, the “C” in Cart is always capitalized in the logo; this applies consistently, regardless of usage context.

Primary Logo

This is the primary FluentCart logo and should be used in its original form whenever possible.

Inverted Primary Logo

This version uses a white wordmark to ensure optimal legibility on dark or visually complex backgrounds.

Monotone Logos

Monotone versions of the FluentCart logo are designed for simplified applications where full color is not suitable. These variations are ideal for printing, embossing, or other limited-color scenarios.

Some scenarios may make it impractical to use our primary or inverted full-color logos, such as:

When production budgets only allow for single-color printing
When accurate color reproduction cannot be guaranteed
When placed on busy or heavily patterned backgrounds
When the background lacks sufficient contrast for clear visibility

Logo and Icon Usage

FluentCart logo and the Cartee Stripe (icon) performs best when given ample clear space, ensuring it has room to breathe and maintains visual impact.

Minimum Size

To maintain the visual integrity of our logo, don’t scale it below 150pixels or 53 millimeters wide.

Digital

150px (width)

Print

30mm (width)

Don’ts

To maintain the integrity of the FluentCart brand, avoid the following logo misuses

Don’t use the logo at an excessively small size that compromises legibility

Don’t use the wordmark alone without the Cartee Stripe icon

Don’t use the icon alone at a size that’s too small to be recognizable

Don’t place the logo on overly busy or distracting backgrounds

Don’t place the logo on backgrounds with low contrast

Don’t add extra text, elements, or taglines directly within the logo lockup

For Video Makers

Dos

Use high-resolution files (SVG/PNG/MP4 provided).
Use the original colors and animation timing.
Ensure background and music do not overpower the logo reveal.

Don’ts

Alter the logo colors or animation sequence.
Logo is overpowered by effects (glow, shadow, etc.).
Stretch, crop, rotate, or distort the logo.

Download The Brand Assets

Colors

Our signature color is purple, and various shades of purple serve as our core color palette. These colors are essential components of our brand identity.

FC Blue B 80 #000020

FC Blue B 60 #000040

FC Blue B 40 #00005F

FC Blue B 20 #00007F

FC Blue Base #00009F

FC Blue W 20 #3333B2

FC Blue W 40 #6666C5

FC Blue W 60 #9999D9

FC Blue W 80 #CCCCEC

Best-Practice Banner Dimensions

These layouts provide quick-reference guides for 1:1 and 9:16 banner sizes, each with clear “safe zones” for logos and text. Following the width calculation (width ÷ 10 = x) ensures consistent margins and a polished visual. Avoid placing key elements where “Don’t Place the Logo Here!” is marked to keep your design clean and professional.

For 1:1 size Banner