Marketplace vs Standalone Store

Why Rent?
Build Your Own.

Marketplaces own your sales. Your store gives you freedom, profit, and full control.

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Why Build Your Own Store - Hero Image

Why You Need Your Own Store

Own Your Store

Your brand, your rules. No third-party limits.

Keep Every Dollar

Your brand, your rules. No third-party limits.

Control Your Design

Set the layout, colors, and flow as you want.

Build Real Loyalty

No algorithm. Just direct customer connection.

Set Your Prices

Offer bundles, tiers, and custom deals.

Control Your SEO

Be found through your own search visibility.

Create Your Space

No distractions. Focus all attention on your store.

Grow Real Value

Your store becomes an asset that grows with you.

Who’s Taking Your Profit?

6.5%

Fee + Listing and Payment Fees

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Up to 20%

Fulfilment & Hidden Fees

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12.5% – 37.5%

Depending on exclusivity

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FluentCart Blue logo

0%

Transaction fees.
Keep every dollar

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Why Beauty & Care Stores Need FluentCart

From rich product galleries to localized pricing, everything’s built to help you stand out and sell more.

FeaturesMarketplacesFluentCart
Branding Control
Cross Icon Limited
Full
Customer Relationship Ownership
Cross Icon No
Yes
Transaction Fees
Cross Icon High
None
SEO & Content Visibility
Cross Icon Controlled by Platform
Owned by You
Marketing Flexibility
Cross Icon Restricted
Unlimited
Long-Term Asset Value
Cross Icon None
Compounding Value
Customization
Cross Icon Minimal
Total

Marketplace Myths vs Reality

Truth: You’re just one of thousands. You’ll need to market yourself anyway. Without control.

“Over 66% of product searches begin on marketplaces, but stresses balancing marketplace visibility with owner-brand marketing efforts to maximize exposure.”

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“Marketplaces drive instant traffic but emphasizes long-term need for brand-owned site visibility.”

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Truth: Competing against hundreds of similar products takes more energy, not less.

Reddit users warn that “high-profile marketplaces demand significant marketing spend even with your own ecommerce site.”

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Truth: Customers trust brands that stand alone. Not the ones lost in a crowded marketplace.

“Consumers tend to favor trusted brands over faceless marketplace listings.”

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Research into online/offline brand trust shows “stronger connections via brand-owned channels than third-party platforms.”

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Truth: Fast isn’t lasting. A branded store gives you long-term recognition, authority, and brand value.

“Long-term brand building leads to loyalty, premium pricing, and equity.”

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“Companies investing in brand equity enjoy a 72% increase in value versus only 20% for brands focused on short-term sales.”

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Zero to One is the hardest step. FluentCart gives you the tools to make that leap.

Be a creator, not a follower. Build a foundation where you call the shots.

Creativity thrives when you’re not boxed into templates and categories.

FluentCart for Every Selling Model

Digital Products

Digital Products

Sell eBooks, software, templates, or courses. Deliver instantly, track licenses, and keep content secure with AWS S3 or local storage.

Physical Goods

Physical Goods

Add product variations, manage stock, and print delivery slips—without extra plugins.

Subscription Based Sales

Subscription-Based Sales

Enable recurring payments, usage-based upgrades, and automated reminders.

Licensed Product

Licensed Product

Perfect for plugin developers, digital product creators, and software vendors. Sell your products with built-in license key management and secure delivery.

Hybrid Setup

Hybrid Setup

Combine digital and physical products into a seamless selling experience. FluentCart allows you to run both in one store, keeping everything organized under a single roof.

The Help You Need, When You Need Powered by WPManageNinja

Help Center

Tone, texture, skin-type… all with unique images and inventory.

24/7 Support

Close-ups, tutorials, and before-after views—no extra plugin needed.

Community

Auto flags for out-of-stock SKUs + filters for shade/skin compatibility.

Frequently Asked Questions

Useful things to know from our helpful customer support team

No. FluentCart supports multiple payment gateways like Stripe, PayPal, Mollie, Razorpay, Square, and more. Shipping, tax, and checkout tools are built-in. You only add what you need. No bloat.

Your data stays safe in WordPress as long as your site and hosting are active. Even if you uninstall FluentCart, your orders, products, and customers remain intact. You’re never locked out.

FluentCart includes a customer dashboard and order management tools right inside your WordPress site. You can track orders, view customers, and send updates. No extra systems needed.

You can launch your store without coding. If you’ve used WordPress before, you’ll feel right at home. And if you want advanced customizations later, it’s dev-friendly too.

Yes. You can set up everything on a staging site or local WordPress install, test your products and checkout flow. Go live when you’re ready.

FluentCart doesn’t bring traffic itself, but it gives you full control over SEO, content, and marketing tools like email capture. You own the visibility and can grow it long-term, unlike a crowded marketplace.