FluentCart vs. Easy Digital Downloads (EDD)

Digital Selling Without the Add-On Stack

Feature	FluentCart	Easy Digital Downloads
Hosting Type	Self-Hosted	Self-Hosted
Subscriptions	Built-In	Paid Extension
Licensing	Built-In	Paid Extension
Hybrid Products	Native Support	Limited
Physical Products	Supported	Paid Extension
REST API	Included	Included
Invoices	Built-In	Paid Extension
Download Logs	Included	Included
Refund Management	Built-In	🔶 Varies by Gateway
Payment Gateways	Multiple Supported	Multiple Supported
Instalment Payments	Included	Paid Extension
Custom Receipts	Built-In	Paid Extension
AWS/External File Storage	AWS Built-In	🔶 Supported via Extension
Developer Friendly	Rest APIs, Headless	Rest APIs, Headless
Customer Portal	Built-In Dashboard	🔶 History via Shortcode
Email Marketing	🔶 FluentCRM Integration	🔶 Extensions Required
Product Variations	Native Support	🔶 Partial Via Extention
Checkout UI	Modern & Streamlined	🔶 Basic UX, Less Flexible

“At WPManageNinja, we’ve used EDD since 2017, and it worked great. But as we scaled, add-on overload and feature gaps made things complex. While we’re grateful to the EDD team for helping us on our journey, our needs have outgrown. So we built FluentCart: a modern, all-in-one solution that’s faster, simpler, and built to grow with you.”

The Real Cost of “Free” with EDD

Easy Digital Downloads starts free, but scaling requires multiple paid add-ons or a premium plan.

Core Feature	FluentCart	Easy Digital Downloads
License Management	Included	Paid Add-on at $199/year
Subscriptions	Included	Paid Extension at $209/year
Email Marketing Integration	FluentCRM	Paid Extension at $77/year
Invoices & Receipts	Included	Paid Add-on at $29/year
Pricing	One flat fee — everything you need	$499–$999/year for full functionality(Max 3 sites)

All-in-One, No Add-ons Needed

FluentCart gives everything for digital selling from day one, subscriptions, licenses, setup fees, and bundles.

All built in, all managed from a unified dashboard. No plugin stacks. No hidden costs.

“Complete tools with everything you need, built-in.“

Built-In Reporting, Real Insights

Track detailed revenue, sales heatmaps, refunds, customer value, and license activity without extra plugins.

FluentCart’s reporting gives you true visibility, helping you grow smarter with real data, not just basic sales totals.

“FluentCart doesn’t just store your data, it helps you use it.“

Scales With You, Right From Start

Whether you sell eBooks, SaaS, or licenses, FluentCart grows with you. Use native blocks, REST API, or go headless.

Integrated with FluentCRM and built for scale with churn tracking, analytics, and conversion-focused tools.

“From MVP to millions, FluentCart scales with you.“

Built for Flexibility, Designed to Stay Out of Your Way

Fastest & Light Weight

FluentCart is lightweight, complete, and ready to use from day one. Subscriptions, licensing, and hybrid products—built in, no add-ons needed.

Business Grade Analytics

FluentCart gives you real data from heatmaps to lifetime value. Revenue breakdowns? Refund stats? Subscription trends? It’s all included.

Who Should Get FluentCart

Launching a store with digital, physical or services
Want licensing and subscription support out of the box
Hate being forced into buying 5 plugins
Value a clean UI, REST API, and freedom to customize

Who Should Get EDD

Selling only digital downloads
Already own EDD licenses or a full bundle
Okay stacking many add-ons for the right setup
Prefer a narrowly focused platform