Beauty & Care

Beauty & Care, Made Easy.

Run your beauty brand, skin-care line, or wellness shop. No-code and 100% self-hosted within WordPress.

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Meet Your New Storefront

FluentCart gives indie brands and growing stores the power to sell skincare, makeup, wellness products, and more. All from your WordPress site.

  • Sell a single hero product or manage a full catalog
  • Handcraft skincare or curate premium wellness goods
  • Ship from home or scale with fulfillment partners

  • Set team roles with customized permissions
  • Offer product variants like scent, size, or color
  • Customize invoices, packing slips, and branding
  • Host tutorials and build community with FluentCommunity
  • Sell in your preferred currency

  • Skincare and Haircare Brands
  • Wellness and Grooming Startups
  • Beauty Entrepreneurs and Boutique Brands
  • Anyone building a modern beauty business

Why Your Store Needs FluentCart

From rich product galleries to localized pricing, everything’s built to help you stand out and sell more.

Features You Need

What We Offer

Skin-type, shade & size options

Variant-friendly swatches with stock by choice

Beauty how-tos & demos

Mobile-first image & gif, no add-ons needed

On-brand design

Block customization without builder lock-in

Campaigns and auto-expiring coupon rules

Streamlined checkout

Fast UX, guest checkout, multi-gateway support

Post-purchase communication

Email flows via FluentCRM + order updates

Speed & SEO

Optimized frontend, schema-ready pages

Features That Matter

No more plugin clutter. FluentCart gives beauty sellers all the essentials from day one.

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Works Like a Charm
on Mobile

Most beauty buyers shop on their phones. FluentCart gives you a mobile-first product display with tap-friendly filters like skin type or brand. Images and videos load fast even on 3G or 4G, and the checkout flow is built for easy, thumb-first navigation.

FluentCart Scales
with Your Growth

From your first serum to a full product line, FluentCart grows with you. Add unlimited products, kits, or collections with tags like Vegan or For Men. Track customer behavior and loyalty, run refills and upsells with FluentCRM, and view key sales data in one clean dashboard.

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Hear What People
Think So Far

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All Essentials

FluentCart deeply integrates with the Fluent suite ecosystem, so when you install any plugin, it syncs automatically.

  • Built-in payment gateways & custom options
  • FluentCRM for customer segmentation, campaigns & flows
  • FluentSupport for support tickets, returns & product queries
  • FluentAffiliate to grow with creators & ambassadors
  • FluentCommunity to create exclusive brand clubs & loyalty groups
  • Ninja Tables for comparison charts, ingredient lists, and product regimens
  • FluentBoards for launch planning, team tasks & inventory reminders

For Developers? Even Better

Need custom builds or integrations? FluentCart is flexible enough for any tech stack.

  • REST API access for full control
  • Webhooks to trigger flows across tools
  • Build custom payment logic with utility classes
  • Headless-ready for your mobile app, React/Vue frontend

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Frequently Asked Questions

Useful things to know from our helpful customer support team

FluentCart instantly delivers digital files to your customers right after purchase—no delays. For software, it can automatically generate license keys, monitor license activity, and even let users cancel or upgrade subscriptions on their own.

Nope. FluentCart is an all-in-one eCommerce system with zero coding required. We’ve built-in everything you need—from product handling and checkout to license management, subscriptions, and analytics—so you don’t have to patch it together with multiple plugins.

Yes! FluentCart supports multiple payment gateways, including custom ones via webhook integration. You can offer one-click signup at checkout, accept cash on delivery, and even customize receipt templates to match your brand.

Yes! FluentCart has built-in support for subscriptions, recurring billing, and license renewals. Whether you’re selling monthly access to premium content, software licenses, or digital memberships, it handles renewals, expirations, and automated customer notifications with ease.

FluentCart gives detailed analytics and growth-focused tools out of the box. Track orders, revenue, refunds, customer lifetime value, and even license performance. Plus, built-in upsells, cross-sell recommendations, and coupon promotions help you increase average order value effortlessly.