FluentCart: The Story Behind the eCommerce Plugin

Selling is hard, but selling online is even harder. 

That’s why a handful of companies can successfully launch an online business. 

Should it be this hard, though?

Right now, the situation’s kind of wild. You need some eCommerce plugin, connected to that add-on, just to unlock those features that enable some basic functions. And the kicker? It’s something your store should’ve had out of the box. Even when it is out of the box, you’re still paying monthly and giving up a cut of your revenue. Seriously?

Thousands of businesses are stuck doing exactly this, or worse, shelling out for the most expensive setup you can imagine. And the worst-case scenario? Selling directly on social media. Yeah… we all know that’s a nightmare.

On that note, here at WPManageNinja, we started building the new era of eCommerce. 

We Listened to Our 1M+ Users 

We’ve seen online stores crash during sales. Watched site owners juggle 20 different plugins to keep things running. We’ve paid for features that we never actually used. And worst of all? We’ve seen small businesses lose money because their systems couldn’t scale or were too expensive to scale.

Yes, a tool to sell your product can be the biggest obstacle to growing your business. It’s not just your hard work, not just the right production or supplies, it’s the tool that reaches your customer. 

We wanted something lean. Fast. Scalable. And easy to customize. 

• No more waiting 5 seconds for the checkout page to load. 
• No more depending on multiple third-party plugins to get essential functionality. 
• No more cuts on revenue after paying full price for the tools.

Make sense, right? Now let’s see what we can offer. 

FluentCart is Special

We didn’t want to build just another eCommerce plugin. You got that already.  We wanted to build one that eliminates your frustration and hopefully makes you rich from your business.

Philosophy Behind

We have one simple rule when we build products: If we wouldn’t use it ourselves, we don’t ship it. 

That’s the heart of FluentCart. And you will notice all WPManageNinja products that we are selling now are using FluentCart.

As a big user of our own product, we don’t just throw in trendy features or copy what others are doing. Instead, we put ourselves in users’ shoes, your shoes, look at the problems you face, and ask ourselves, “How can we solve this matter efficiently?”

Fluent Solution

And boy oh boy, we iterate a lot, until the answer becomes Fluent. And we got the FluentCart eCommerce plugin with these core values. 

• Speed-First Architecture: FluentCart is built for performance. It’s fast, lightweight, and optimized for real-world use. 
• Scalability That Grows With You: Whether you’re a solopreneur or running a multi-vendor store, FluentCart can handle your growth without slowing you down. 
• Smart, Not Bloated: We cut out unnecessary features or data and focused on what really matters. You get only what you need, with full control. 
• Developer-Friendly: Clean codebase, modern APIs, and headless-ready architecture. FluentCart is built for developers who want power without the mess.

Selling a product is just one part of the journey. There’s marketing. Communication. Support. Feedback. Affiliation. Community. The list is not just long, but every part of it is vital as the business grows.

Don’t worry, FluentCart is designed to integrate with the full WPManageNinja product line. And one by one, the FluentCart team will reveal the full arsenal of integration.

Your entire business can run from one ecosystem. No need to pull some secret code or key and read tons of technical docs, just a link to one simple system. In Fluent’s ecosystem, everything will just work. You can go try our WPManageNinja’s other plugin to check the magic.

Backed by a Team That Cares 

WPManageNinja. It’s the team behind trusted plugins like FluentForms, FluentCRM, Fluent Support, Ninja Tables, and more. It’s a crew of highly skilled developers, UX/UI and visual designers, marketers, support engineers, and video makers who are absolutely passionate about their job. Trust me, I am one of them working in this nerd villa. 

Over 1 million businesses have run on our products in just 8+ years, and that didn’t happen by chance. We’ve seen what works, what breaks, and what slows you down. And we’ve poured all that experience into building FluentCart. 

That’s why we don’t just hope FluentCart will solve your real problems; we know it will. And when do we see your store succeed? That’s a win for us, too.

FluentCart: Final Piece of the Puzzle 

You might ask. Why now, and why eCommerce? A team like this can build anything. But why this product?

Before FluentCart, we were building tools for everything else for a business, forms, email marketing, customer support, social proof, you name it. Just to have one big pain point in mind of the ecosystem: eCommerce. 

And if you’ve been following WPManageNinja over the years, you’ve probably noticed a game that we were building piece by piece. Now with FluentCart, we’ve almost completed the loop. Here’s what the full WPManageNinja toolkit looks like for now: 

• FluentCart – Your lightweight ecommerce engine 
• FluentCRM – Self-hosted email marketing for store growth 
• FluentSupport – Scalable helpdesk support 
• FluentForms – Smart form builder for any kind of form 
• FluentBooking – Booking and appointment scheduling 
• Ninja Tables – Advanced data display for products, catalogs, etc. 
• WP Social Ninja – Social reviews, feeds, and chat widgets 
• Paymattic – Payment solutions linked in one place 
• AzonPress – Amazon affiliate manager 
• FluentSMTP – Reliable email delivery infrastructure 
• FluentCommunity – Community & course management 
• FluentBoards – Team project & task management 
• FluentAffiliate – Manages your affiliates in a simple system 
• FluentSnippets – Safe code snippet manager 
• FluentAuth – Secure login and user management 

Together, these plugins form a complete digital business suite—built to scale, support, sell, and grow.

Next to this eCommerce Plugin

We’re just getting started. 

FluentCart will keep evolving, with more integrations, automation, features, analytics tools, and developer-focused goodies. Our goal is to help every kind of business, from side hustlers to full-blown brands to run stress-free.

Wrap Up

We believe FluentCart is the reset button of eCommerce. It’s what should have existed years ago, but here it is now. We can’t wait to see how your business will turn out with it, with us.

Whether you’re launching your first store or looking for a better alternative, the FluentCart eCommerce plugin gives you the freedom you deserve. Finally, thanks for being part of this journey. Let’s make the new era of eCommerce together.