The World Cup runs June 11–July 19. Every matchday is a sales spike, so get your store live before kickoff.

World Cup 2026 · Sell the fever

Sell World Cup Merch. Start Your Store Free.

FluentCart turns any WordPress site into a merch store in minutes. No transaction fees, no monthly bill, no catch.

See a store in action

Free to start · 0% transaction fees · Live in minutes

Six Weeks of Hype.
Every 4 years.

A store you open today sells through every match. One you open “later” misses the final.

FIFA World Cup Comes around Every Four Years.
The Merch Rush Lasts just Six Weeks.

A store you open today sells through every match. One you open “later” misses the final.

Fans are Already Shopping for Merch

When a team scores in stoppage time, supporters want the shirt that night. If your store isn’t live, they buy from whoever’s store is. A store you can open today puts you in front of that moment instead of behind it.

List jerseys, scarves, flags, and mugs in one place
Open checkout the moment momentum hits
Catch buyers while the match is still trending

Everything You Need to Sell Merch, Included.

No upgrade prompt to get selling. These come with the free plugin.

Unlimited Listings

List every kit, scarf, mug, and flag with no cap on how much you put up for sale.

Advanced Variations

Add home and away kits and S–XXL sizes as variations on a single product page.

Built-in Inventory

Track stock in real time, so a sold-out kit stops selling instead of overselling during a spike.

Super Fast Checkout

A 0.8s custom checkout keeps buyers from bouncing when matchday traffic surges.

Stripe, Paypal & COD

Take cards, PayPal, and cash on delivery straight out of the box.

Matchday Coupons

Spin up percentage or fixed-amount discounts for any fixture or flash sale.

Design stores with the Builders you love!

Lifetime Access for $249

Loved by 6000+ Businesses.

Built by the team behind 1.4M+ WordPress sites.

Transaction fees on every sale you make.

0.8s

Checkout that loads 3X faster than traditional carts.

25%

More savings on server and hosting expenses

Krzysztof Oko
ProComp Solutions

⭐️⭐️⭐️⭐️⭐️ WordPress.Org

“FluentCart has huge potential. It already comes with a better dashboard, a cleaner UI/UX, and much faster performance. It feels more compact, practical, and feature-rich.”

Keep Every Dollar the Fever Earns

Most selling platforms shave a cut off every order. FluentCart takes 0% on your sales. Across six weeks of matchday spikes, that difference is the margin that makes the whole thing worth doing.

Keep 100% of what each fan spends
Run as many flash sales as the bracket gives you
Pay nothing per order, on every order

From Zero to Selling Before Kickoff

1 Install

Add FluentCart plugin to your WordPress site.

2 Activate

Turn it on and pick your store currency.

3 Add merch

Upload your kits and set the sizes.

4 Sell

Share your store link and start taking orders.

Quick answers before you start

Yes. The FluentCart plugin is free, and you can list products, take payments, and make sales on it without paying a transaction fee. You can start selling merch without spending anything on the software. Note that TAX and Shipping not included in free version.

You do — FluentCart is a WordPress plugin, so it runs on your own site. If you already have WordPress, you install the plugin and you’re most of the way there. If you don’t, a basic WordPress site is quick and cheap to set up first.

Yes. Each product supports variations, so one jersey listing can carry S through XXL and both the home and away kit. Buyers pick the size and version they want at checkout.

That’s what the fast checkout and SKUs are for. Checkout stays quick when traffic surges, and stock counts update in real time so a sold-out kit stops selling instead of overselling.

Stripe and PayPal work out of the box, so buyers can pay by card or PayPal. You can also switch on cash on delivery if that suits your buyers.

It stays yours. The store, your products, and your customer data don’t go anywhere when the tournament ends. You can keep selling year-round, swap the merch for the next season, or pause and come back.

Kickoff won’t wait. Your store can be live tonight.

Start free, list your merch, and take your first order before the next match.

Start your store free